When Do Electric Scooters Go On Sale? Your Smart Shopper’s Guide

Electric scooters are on sale only about 18 days per year (approximately 5% of the time), concentrated around 12 distinct sale periods including Black Friday/Cyber Monday (November 28-December 1, 2025, up to $1,400 off premium models), Amazon Prime Day (July 15-16, 2025, 20-40% off), and major U.S. holidays (Presidents' Day, Memorial Day, Independence Day, Labor Day). The absolute best time to buy is Black Friday through Cyber Monday when retailers offer their deepest discounts (25-50% off), while the worst times are January-February (winter low demand but pre-Presidents' Day) and June (pre-Prime Day). Strategic timing can save $150-1,000 on your scooter purchase depending on the model tier, but understanding sale cycles, price tracking, and clearance patterns is essential to maximize savings.

Complete 2025 Electric Scooter Sales Calendar

Planning your purchase around these 12 key sale periods ensures you get the best possible price:

January - New Year Sales (Early January)

Dates: January 1-15, 2025
Discount range: 10-20% off
Why it's on sale: Post-holiday inventory clearance, low foot traffic
Best for: Budget models that didn't sell well during Christmas
Expected savings: $30-150 depending on model

Retailers participating: Target, Walmart, Amazon (select models)
Models likely discounted: Gotrax, Razor, Swagtron budget line
Strategy: Good time to buy if you need a scooter immediately, but better deals come later

Presidents' Day Weekend (February 14-17, 2025)

Dates: Friday, February 14 through Monday, February 17, 2025
Discount range: 15-30% off
Why it's on sale: Traditional three-day weekend sale event, retailers boost Q1 sales
Best for: Mid-range scooters ($400-800)
Expected savings: $60-240

Retailers participating: Best Buy, Target, Dick's Sporting Goods, online specialty retailers
Models likely discounted: Segway Ninebot Max, NIU KQi3, Levy Plus, Apollo City
Strategy: First major sale of the year; good time to buy if you want a quality scooter before riding season

Memorial Day Weekend (May 23-26, 2025)

Dates: Friday, May 23 through Monday, May 26, 2025
Discount range: 20-35% off
Why it's on sale: Kickoff of summer riding season, retailers push inventory
Best for: All categories, especially commuter models
Expected savings: $100-280

Retailers participating: Virtually all major retailers and online shops
Models likely discounted: Wide selection across budget to performance tiers
Strategy: Excellent time to buy—strong discounts, full inventory, riding season just starting

Independence Day / 4th of July (July 3-7, 2025)

Dates: Thursday, July 3 through Monday, July 7, 2025 (July 4th falls on Friday)
Discount range: 20-35% off
Why it's on sale: Major patriotic shopping holiday, mid-summer sales push
Best for: Performance and premium models
Expected savings: $150-500

Retailers participating: Voro Motors, Apollo Scooters, Fluid Freeride, Best Buy, Amazon
Models likely discounted: Apollo Ghost, Vsett 9+, EMOVE Cruiser, Kaabo models
Strategy: Peak riding season means fewer clearance deals, but holiday promotions still strong

Amazon Prime Day (July 15-16, 2025)

Dates: Tuesday, July 15 through Wednesday, July 16, 2025 (48-hour event)
Discount range: 20-40% off (Prime-exclusive)
Why it's on sale: Amazon's biggest summer shopping event
Best for: Budget to mid-range models sold on Amazon
Expected savings: $80-320

Requirements: Must have Amazon Prime membership ($14.99/month or $139/year)
Brands participating: Segway, Gotrax, Xiaomi, Hiboy, Razor, Unagi
Models likely discounted: Segway Ninebot Max (often under $600, normally $799-899)
Strategy: Sign up for free 30-day Prime trial if you don't have membership, cancel after purchase

Prime Day tactics:
• Lightning Deals: Limited quantity, limited time (30 minutes - 6 hours)
• Watchlist items days before to track price drops
• Use CamelCamelCamel.com to verify deals are legitimate (checks historical prices)
• Set deal alerts for specific models you want

Back to School Sales (August 1 - September 15, 2025)

Dates: August 1 through September 15, 2025 (rolling sales)
Discount range: 15-30% off
Why it's on sale: Targeting college students, clearing summer inventory
Best for: Budget and mid-range commuter scooters
Expected savings: $75-240

Retailers participating: Target, Best Buy, Amazon, Walmart
Models likely discounted: Entry-level to mid-range suitable for campus use
Student discounts: Some retailers offer additional 10-15% off with .edu email address
Strategy: Good time to buy, especially if you're a student with additional discount eligibility

Labor Day Weekend (August 29 - September 1, 2025)

Dates: Friday, August 29 through Monday, September 1, 2025
Discount range: 20-35% off
Why it's on sale: End of summer, beginning of fall clearance season
Best for: All categories, especially last year's models
Expected savings: $100-350

Retailers participating: Nearly all retailers, both online and brick-and-mortar
Models likely discounted: 2024 models being cleared for 2025 releases, full current lineup
Strategy: One of the best times to buy—end-of-season clearance begins, deep discounts available

Halloween Sales (October 25-31, 2025)

Dates: October 25-31, 2025
Discount range: 15-30% off (emerging sale period)
Why it's on sale: Newer promotional period, pre-Black Friday sales test
Best for: Mid-range models
Expected savings: $75-240

Retailers participating: Online-first retailers (Hiboy, Apollo, Voro Motors)
Models likely discounted: Varies by retailer
Strategy: Emerging sale period—not as strong as major holidays but better than non-sale periods

Black Friday through Cyber Monday (November 28 - December 1, 2025)

Dates: Black Friday (November 28), Small Business Saturday (Nov 29), Cyber Monday (December 1)
Discount range: 25-50% off (deepest discounts of the year)
Why it's on sale: Biggest shopping event of the year, massive inventory clearance
Best for: ALL categories—best time to buy any scooter
Expected savings: $150-1,400 depending on model tier

Retailers participating: EVERYONE—Amazon, Best Buy, Target, Walmart, specialty retailers, manufacturers
Models likely discounted: Everything from budget Razor scooters to premium Dualtrons

Specific 2025 Black Friday predictions:
• Budget models ($200-400): 30-50% off, final prices $140-280
• Mid-range ($400-800): 25-40% off, save $100-320
• Performance ($800-2,500): 20-35% off, save $200-875
• Ultra-premium ($2,500+): 15-25% off, save $375-1,000+

Black Friday shopping strategy:
• Research models starting in October—know what you want before sales begin
• Sign up for retailer email lists by November 1 for early access codes
• Track prices using CamelCamelCamel (Amazon), Honey extension (all sites)
• Black Friday deals often start as early as November 15 ("Early Black Friday")
• Best deals typically Friday (in-store) and Monday (online) with Saturday/Sunday refills
• Cyber Monday traditionally better for online retailers than Black Friday

Doorbuster vs. regular deals:
• Doorbusters: Limited quantity (10-50 units), extreme discounts (50%+), sell out in minutes
• Regular deals: Higher quantities, moderate discounts (25-35%), available throughout weekend
• Strategy: Have backup models in case doorbusters sell out

Cyber Monday-Specific (December 1, 2025)

Why separate from Black Friday: Online-focused sales often include models that weren't discounted Friday-Sunday
Best for: Online specialty retailers (Voro Motors, Apollo, Fluid Freeride)
Advantage: Shop from home, broader selection than brick-and-mortar stores, often better deals on premium models

December Holiday Sales (December 15-24, 2025)

Dates: December 15-24, 2025
Discount range: 15-30% off (smaller than Black Friday)
Why it's on sale: Last-minute holiday gift sales, year-end inventory clearance
Best for: Models that didn't sell out during Black Friday
Expected savings: $75-300

Strategy: Acceptable if you missed Black Friday, but generally worse deals

Year-End Clearance (December 26-31, 2025)

Dates: December 26-31, 2025
Discount range: 20-40% off (highly variable)
Why it's on sale: Fiscal year-end, must clear remaining inventory
Best for: Previous year models, odd colors/sizes
Expected savings: $100-400

Strategy: Great deals possible but very limited selection—buy only if your desired model happens to be available

Worst Times to Buy (Avoid These Periods)

Knowing when NOT to buy is as important as knowing when to buy:

Mid-January through early February (Jan 16 - Feb 13):
• Post-New Year sales ended, pre-Presidents' Day
• Lowest demand period = no incentive for discounts
• Winter weather = low interest in outdoor products
• Full retail pricing standard

Late February through April:
• Post-Presidents' Day, pre-Memorial Day
• Spring demand increasing = prices rise
• New model releases (March-April) = previous models pulled from shelves before clearance
• Some small sales but generally poor value

Early to mid-June (June 1-14):
• Pre-Prime Day positioning = retailers wait for Amazon's lead
• Peak demand season beginning = no need for discounts
• Full MSRP common

Late September through late October (Sept 16 - Oct 24):
• Post-Labor Day, pre-Halloween (emerging sale)
• Moderate sales occasionally but inconsistent
• Better to wait for Black Friday

New Model Release Cycle and Clearance Opportunities

Understanding when manufacturers release new models helps you predict clearance sales on previous generation models.

Typical Release Schedule

January-March: Major manufacturers announce new models at trade shows (CES in January)
March-May: New models ship to retailers, previous models begin clearance
June-August: New models fully stocked, clearance deepens on old models
September-December: Current models remain, slow update cycle

Clearance Buying Strategies

Buying previous-generation models saves 30-50%:

Example:
• Apollo Ghost 2024 model: $1,699 retail (released March 2024)
• Apollo Ghost 2025 model: $1,799 retail (released March 2025)
• Apollo Ghost 2024 clearance (August 2025): $999 (41% off)
• Difference vs. 2025 model: Minor software updates, cosmetic changes
• Value proposition: Save $700-800 for functionally identical scooter

How to find clearance models:
• Check manufacturer websites for "clearance" or "sale" sections
• Call retailers directly and ask about previous-year inventory
• Search "[brand] 2024 model clearance" in August-October
• Refurbished/open-box models: Save 20-40% with minimal cosmetic wear

New Model vs. Clearance Model Decision Guide

Buy new model when:
• Significant performance upgrades (battery capacity, motor power)
• Important safety improvements (better brakes, lights)
• Warranty support concerns (previous models may have shorter remaining manufacturer support)
• You want latest features and aesthetics

Buy clearance model when:
• Changes are cosmetic only (new paint scheme, minor dashboard updates)
• Price difference exceeds 30%
• Previous model meets all your needs
• Manufacturer still supports previous generation with parts and warranty

Price Tracking Tools and Techniques

Don't trust "sale" labels—verify actual discounts with price tracking:

Amazon Price Tracking

CamelCamelCamel.com:
• Free service tracking Amazon price history
• Shows all-time high, low, and average prices
• Email alerts when price drops below your threshold
• Example: Segway Ninebot Max "sale" price $699 looks good until you see it was $599 two weeks ago

Keepa browser extension:
• Embeds price history graph directly on Amazon product pages
• Available for Chrome, Firefox, Edge
• Shows price trends over 1 month, 3 months, 1 year, all time

General Price Tracking (All Retailers)

Honey browser extension:
• Automatic coupon code application at checkout
• Price history tracking for most major retailers
• Droplist feature watches items and alerts on price drops
• Works on Best Buy, Walmart, Target, specialty retailers

Google Shopping price tracking:
• Search product on Google Shopping
• Click "Track price" button
• Receive notifications when price drops
• Compares prices across multiple retailers

Manual Tracking Spreadsheet

For serious buyers tracking multiple models:

Create spreadsheet with columns:
• Model name
• Retailer
• Current price
• Historical low price (from CamelCamelCamel or manual tracking)
• Target price (what you're willing to pay)
• Notes (features, pros/cons)

Update weekly starting 2 months before planned purchase.

Retailer-Specific Sale Patterns

Different retailers have different strengths:

Amazon

Best sales: Prime Day (July), Black Friday/Cyber Monday
Typical discounts: 20-40%
Advantages: Huge selection, easy returns, Prime shipping
Disadvantages: Fake "sales" common (verify with price trackers), quality control issues with unknown brands
Strategy: Stick to known brands, use CamelCamelCamel to verify deals

Best Buy

Best sales: Black Friday, Presidents' Day, Memorial Day
Typical discounts: 15-30%
Advantages: In-store pickup, knowledgeable staff (sometimes), generous return policy
Disadvantages: Limited selection (mostly budget/mid-range), higher base prices
Strategy: Good for hands-on shopping before purchase, price-match Amazon

Specialty Online Retailers (Voro Motors, Apollo, Fluid Freeride)

Best sales: Black Friday/Cyber Monday, Independence Day
Typical discounts: 15-35% on premium models
Advantages: Expert knowledge, premium model selection, comprehensive warranties
Disadvantages: Less frequent sales, higher base prices
Strategy: Sign up for email lists, wait for major holidays for best deals on performance scooters

Direct from Manufacturer (Segway, NIU, Apollo, Unagi)

Best sales: Black Friday, occasional flash sales
Typical discounts: 20-30%
Advantages: Best warranty support, genuine products guaranteed, sometimes bundle deals (free accessories)
Disadvantages: Infrequent sales, limited to single brand
Strategy: Join brand loyalty programs, follow social media for flash sale announcements

Additional Ways to Save Beyond Sale Timing

Coupon Codes and Promo Codes

• RetailMeNot.com: Curated coupon codes for major retailers
• Honey extension: Automatically tests all available codes at checkout
• Email signups: First-time buyer codes (10-15% off common)
• Cart abandonment: Add item to cart, leave site—sometimes receive discount email within 24 hours

Student & Military Discounts

• Student discounts: 10-15% off at Target, Best Buy with .edu email (verify through UNiDAYS or Student Beans)
• Military discounts: 10-15% off year-round at participating retailers (verify through ID.me)
• Stack with sales: Some retailers allow stacking discounts (sale price + student discount)

Cashback and Rewards Programs

• Rakuten: 2-10% cashback on purchases at major retailers (paid quarterly via PayPal or check)
• Credit card rewards: 2-5% cashback on general purchases, sometimes higher for specific categories
• Retailer loyalty programs: Target RedCard (5% off), Best Buy rewards (points toward future purchases)

Stacking example:
Segway Ninebot Max on Amazon Prime Day:
• Regular price: $899
• Prime Day discount (35%): $584
• Honey coupon ($20 off $500+): $564
• Rakuten 5% cashback: $28.20
• Credit card 2% cashback: $11.28
• Net price: $524.52 (42% total savings)

Refurbished and Open-Box Deals

Certified refurbished:
• Manufacturer-refurbished models: 20-40% off, full warranty (6-12 months typical)
• Cosmetic imperfections, fully functional
• Available: Amazon Renewed, manufacturer refurb programs, specialty retailers

Open-box:
• Returned items (never or barely used): 15-30% off
• Best Buy Open-Box ratings: Excellent (like new), Satisfactory (minor cosmetic wear), Fair (noticeable wear)
• Risk: May have missing accessories, limited warranty (exchange only, no manufacturer warranty)

Conclusion: Timing Your Purchase for Maximum Savings

Electric scooters are on sale just 18 days per year, making strategic timing essential for significant savings. The absolute best time to buy is Black Friday through Cyber Monday (November 28-December 1, 2025) when discounts reach 25-50% off ($150-1,400 savings), followed by Prime Day (July 15-16, 2025, 20-40% off) and major three-day weekends (Memorial Day May 23-26, Independence Day July 3-7, Labor Day August 29-September 1) with 20-35% discounts.

Key strategies for maximizing savings:
• Plan purchases around the 12 annual sale periods (avoid January-February, late September-October non-sale gaps)
• Use price tracking tools (CamelCamelCamel, Honey, Keepa) to verify legitimate discounts
• Buy previous-generation models during clearance (March-August) for 30-50% savings
• Stack discounts: sale price + coupon code + student/military discount + cashback = 40-50% total savings
• Consider refurbished models (20-40% off) for budget-conscious buyers
• Black Friday shopping requires advance research—know your target model by early November
• Sign up for retailer emails by November 1 for early access to Black Friday deals

If you don't need a scooter immediately, waiting for the right sale period can save you hundreds of dollars. A $799 Segway Ninebot Max purchased at full price in April costs $799. The same scooter purchased during Black Friday costs $499-549 (38-42% savings = $250-300 saved). That's enough for a helmet, lock, insurance, and accessories—or simply extra money in your pocket. Plan ahead, track prices, and strike when the sales align with your needs.