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Meet the Visionaries Behind Lime: The Founding Story of a Micromobility Pioneer

In the bustling era of shared transportation and eco-friendly travel solutions, one name stands out in the realm of electric scooters: Lime. Lime has revolutionized urban mobility, offering a greener, more efficient, and accessible way to navigate the concrete jungle. But who ignited this transformation in urban transport? The founders of Lime, Toby Sun and Brad Bao, are the masterminds behind this innovative venture.

Lime, originally named LimeBike when launched in 2017, was co-founded by Brad Bao and Toby Sun, both of whom shared a vision of a more sustainable and convenient transportation ecosystem. Toby Sun, an entrepreneurial enthusiast with an MBA from UC Berkeley, and Brad Bao, a business strategist with extensive experience in the technology sector including a stint at Tencent, came together with a shared goal: to alleviate transit challenges and reduce carbon footprint through smart, shared transportation solutions.

Their shared vision resulted in Lime, a company that started with bicycles and quickly transitioned into electric scooters, capturing the hearts, and rides, of city dwellers across the globe. Lime's electric scooters have become synonymous with modern urban transportation, providing a fun, effortless, and environmentally friendly way to get around. And the success of Lime is a testament to its founders' foresight and dedication to improving urban living.

The founders' strategic leadership and commitment to innovation have enabled Lime to expand rapidly, operating across various countries and enabling millions of people to rethink their transportation choices. The impact of Lime is undeniable, transforming how we view urban mobility and setting a precedent for future innovations in the field of micromobility.

As Lime continues to move forward, the embodiment of Toby Sun and Brad Bao's initial dream persists in every e-scooter ride that replaces a car trip, cutting down on emissions and paving the way for a cleaner, greener future.

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